International Management

Everyone has to work together with many different cultures in the role of executive or in other management positions.

During meetings and preparations at our own headquarters it's quite simple to set out strategic pillars for new ventures or international market penetration. Based on research, we know that only 10% of the managers are confident that the project will be successful when taken across borders.

A majority of the managers (90%) feel that they are not successful due to political difficulties, cultural differences and other priorities which are not in their hands but which should have been considered as a risk beforehand and factored into the SWOT analyses or business plan.

To overcome these hurdles, we can design a custom-made action plan for your new area. Your company will reduce the risk of losing face.

Our spectrum of information is provided by professionals with the following expertise:

  • Intercultural management
  • Leadership skills for crossing borders
  • Financial & currency risks for your new subsidiary
  • Logistics and transport support
  • Economic reports.

We are the ideal partner when dealing with the following matters:

  • Buyouts or takeovers
  • Expansion of own company or service
  • Becoming a distribution channel or agent
  • Introducing or designing a new product abroad.

"Any person working and living in an international environment will benefit from local knowledge and needs to establish global acquaintances to increase success, minimise obstacles and reduce risks.

For international management support, send us your information by pressing "Request for proposal".


With our highly qualified members worldwide we deliver:

  • Intercultural management training (individual or group training)
  • Cross-cultural training
  • International presentation techniques
  • Global leadership development
  • Intercultural negotiation styles
  • Cross-cultural motivation techniques

"If you cannot see, hear or feel the international need for your product or service, you are not ready to cross borders."

When you send your request we will analyse your comments to design a successful training programme. With our Personalised Business Scan we will go through the following items with you and create the next steps together.

"Your vision, idea and leadership style will become successful in the country of your choice"


It's natural to feel and think that our own product or service is suitable for all people or any country in the world. We are here to advise and support you and carry out analysis with real numbers, hard evidence but also – very importantly – the input of inside local professionals who will calculate your chances of success in your quest.

When your product is embraced enthusiastically by a local specialist, we will create a list of potential customers based on your requirements. We understand that if our advice differs from your own expectations, you may still prefer to pursue your own course of action.

That’s what we do: providing discreet but pertinent feedback. To support your company and generate long-term success.

"We are your partner for life, not just for one project"


    April's event with speaker Perry Willemse was well received.  There were 17 wonderful members who attended, representing 9 nationalities and industries such as Off-shore, Finance, Logistics, Sales, IT, and Engineering.  Speaker Mr. Willemse presented a engaging, funny, and all to truthful presentation about some of the pit falls of not recognizing culture when conducting business in a foreign culture.  We really appreciate his enthusiasm time and insight.

    Mr Matthew Dulcey Global Sales Manager

    I didn't expect this kind of point of view and as I work daily with UK, Finland, Germany and France it was definitely very interesting to me.

    A real eye opener.

    Mr Lionel Alonso European Sales Manager OPTI LIGHT

    Your interaction and involvement with our International team, gave us a great understanding of the complexity in our team. We realised that the bottleneck is not so much work related but mainly in the field of intercultural communication. 

    Mr A.F.C. Olsthoorn Director Business Excellence Benelux

    Global Acquaintance created a fantastic, educational custome made training/presentation to our trainers and staff. Together with the Lewis model cultural assessment we feel that this will highly contribute to our joint venture with the Asia Football Coaching Academy

    Mr Lennard van Ruiven KNVB, Co-ordinator Football Development UEFA A trainer coach TC1

    At the 2014 international care conference in the Hague, Global Acquaintance presented the audience with realistic practical and usefull examples of difficulties when working cross borders. With hilarious anecdotes and interaction it became clear that cultural differences can be overcome, but that our own sterotype behaviour can be destructive while communicating with people from other cultures

    Mrs J. van Gemeren SME Advisor, Chamber of Commerce the Netherlands

    The training and coaching of how to lead my international team was very usefull, especially with the ability and information of the 24/7 availability online cultural information off the Lewis Model. The online coaching session is much appreciated and it improved my skills of how to motivate my team, without interference of HQ. 

    Confidential respected customer CEO Asian Pacific, Multinational Oil and Gas industry

    Het Lewis Model legt feilloos de vinger op de zere plek als het gaat om interculturele communicatie. Perry weet dan de theorie duidelijk te vertalen naar de praktijk. Teşekkürler Perry!

    Mr Jilles van Zinderen International Lawyer MANZ Legal