Lewis Model, cross cultural management

The model ( Dutch explanation) is a practical online cross-cultural assessment.

It provides you with skills relating and communicating with other cultures, whilst presenting your organisation, find out their leadership styles, who is the real decision-making unit, languages of management, motivation factors, meeting styles and behaviour, negotiating, contracts and commitments, manners & taboos and how to empathise with your customer.


The model indicates three major cultural types:

Linear active, Multi-active and Reactive.

Your personal characteristics are shown within the model (black dot)

With your personal assessment information, you are able to increase your success based on 15 main objectives which are of great importance when working in a global or multicultural environment.

  1. What are there and your listening and speaking norms?

  2. How do they plan, is this confirm your planning and pipeline?

  3. Can you be direct and are they direct to you?

  4. How do you use connections?

  5. Are you able to share feelings and emotion when working together?

  6. Are you focused on tasks or actions?

  7. When are people losing face and when do you feel that you been not respected?

  8. Is your job more important or family involvement? 

  9. Can you openly disagree and what do you win or loss whilst negotiating?

  10. When or how often would you interrupt?

  11. Is truth important and what is meant by the truth?

  12. What is your level of patience when communicating?

  13. Are you overwhelmed by certain body language? 

  14. How important are facts and figures to your organisation?

  15. Do you mix social and business in your professional life?

figure below. shows where someone from a multi-active background will work smoothly or collide with other cultures

With our tool, you also gain more skills in how to respond and understand 32 different types of values compare to more than 100 cultures worldwide.


The 32 values are:

Hierarchy, Mistakes, Bureaucracy and regulation, Discipline, Power Displays, Protocol, Supervision, Work, Dependence, Gender, Authorities, Information, Control of one's environment, Achievements, Status and rank, Authority, Foreign people and experiences, Humour at work, Young rebels, Self-sacrifices, Family, Science, tech & machines, Competitiveness, Individualism, Group decisions, Risk taking, Use of time, Teamwork & independence, Problem solving, Commitments contracts, Bureaucracy & regulation, Privileges, Rule & Law.  


As an officially licensed partner of the Lewis Model, we would be pleased to contact you and listen to your challenges whilst communicating with other cultures.

please click "Request for proposal".


Like to read more about the different main characteristics by using the link below.

Linear Active

Linear-active people tend to be task-oriented, highly organised planners who complete action chains by doing one thing at a time.

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Multi Active

Multi Active people are talkative, impulsive types who attach great importance to feelings, relationships and people-orientation.

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Reactive cultures rarely initiate action or discussion, preferring first to listen and establish the other’s position, then react to it and formulate their own.

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