Cross Cultural Communication

In a global environment we have basic assumptions, and these change from generation to generation, but the main and most difficult aspect is that you are shaped at a very early age of your childhood or even before your childhood. Therefore, if you are in a position leading a team whereby you have a minority or majority not from your own background, you might find it very challenging.

The strength, beauty and stubbornness of people lies in their personal character mixed with cultural beliefs. Therefore, when analysing and designing the appropriate training for your organisation, we will obtain information from a wide range of cultural specialists who have became well known through research conducted on a global scale.

Business cultures are different, that's why we provide custom made training and use the most suitable model to fit your organisation.

Our portfolio contains the following models:

  • Lewis Model, by Mr Richard Lewis
  • Seven dimensions, by Messrs Trompenaars & Hampden Turner
  • Five dimensions, by Messrs Hofstede & Hofstede
  • Cultural assessments, by various well-known professionals

Therefore when educating your organisation, success will be based on the cultural background of your company, which is highly important in order to succeed with your potential global task and development. Our international network enables us to give training, coach and advise companies worldwide. Therefore it does not matter if subsidiaries are based on different continents. We guarantee that the appropriate high standard for delivering service or training is equal, wherever you are based.

We provide cross-cultural & intercultural management, group and individual training to:

  • Multinationals
  • Governments
  • SMEs operating across two or more countries
  • Local companies dealing with international companies (import-export)
  • Multicultural teams

Together we will choose the type of training method which is most suitable for yourself, employees, organisation or students. This could be:

  • Face-to-face/online 
  • Workshop
  • Training
  • Presentation
  • Coaching
  • Advice

We will be honoured to provide you with the appropriate assessment. Please click "Request for proposal" and we will contact you to evaluate your needs.


    April's event with speaker Perry Willemse was well received.  There were 17 wonderful members who attended, representing 9 nationalities and industries such as Off-shore, Finance, Logistics, Sales, IT, and Engineering.  Speaker Mr. Willemse presented a engaging, funny, and all to truthful presentation about some of the pit falls of not recognizing culture when conducting business in a foreign culture.  We really appreciate his enthusiasm time and insight.

    Mr Matthew Dulcey Global Sales Manager

    I didn't expect this kind of point of view and as I work daily with UK, Finland, Germany and France it was definitely very interesting to me.

    A real eye opener.

    Mr Lionel Alonso European Sales Manager OPTI LIGHT

    Your interaction and involvement with our International team, gave us a great understanding of the complexity in our team. We realised that the bottleneck is not so much work related but mainly in the field of intercultural communication. 

    Mr A.F.C. Olsthoorn Director Business Excellence Benelux

    Global Acquaintance created a fantastic, educational custome made training/presentation to our trainers and staff. Together with the Lewis model cultural assessment we feel that this will highly contribute to our joint venture with the Asia Football Coaching Academy

    Mr Lennard van Ruiven KNVB, Co-ordinator Football Development UEFA A trainer coach TC1

    At the 2014 international care conference in the Hague, Global Acquaintance presented the audience with realistic practical and usefull examples of difficulties when working cross borders. With hilarious anecdotes and interaction it became clear that cultural differences can be overcome, but that our own sterotype behaviour can be destructive while communicating with people from other cultures

    Mrs J. van Gemeren SME Advisor, Chamber of Commerce the Netherlands

    The training and coaching of how to lead my international team was very usefull, especially with the ability and information of the 24/7 availability online cultural information off the Lewis Model. The online coaching session is much appreciated and it improved my skills of how to motivate my team, without interference of HQ. 

    Confidential respected customer CEO Asian Pacific, Multinational Oil and Gas industry

    Het Lewis Model legt feilloos de vinger op de zere plek als het gaat om interculturele communicatie. Perry weet dan de theorie duidelijk te vertalen naar de praktijk. Teşekkürler Perry!

    Mr Jilles van Zinderen International Lawyer MANZ Legal